From the perfectly crunchy baguette tradition to a fluffy croissant, good bread is abundant in France, but Alex Croquet pushes the art of baking to a whole other level. Based in the small village of Wattignies in the outskirts of Lille, Alex Croquet has refused proposals to expand from all over the world whether it's in London, Paris or Tokyo. In the style of a true artisan, a shokunin, he wakes early every morning to make bread at his boulangerie in Wattignies village, which also supplies the bread to his Lille bakery.