Madeleine de Proust

Good morning,

How do cues encountered in everyday life evoke recollections of the past? Dominantly through taste and smell. Which is why we’ve dedicated our festive edition to this theme of memory and the foods that connect us to the past. A Madeleine de Proust is anything that takes a person back to childhood, triggering the impression of reminiscence. The phrase was coined and has since been embedded in our collective culture thanks to the infamous passage from Marcel Proust’s novel In Search of Lost Time À la recherche du temps perdu, (1871–1922) in which the narrator’s memory is triggered by the sensory delight of eating the small shell-shaped French sponge cake – a Madeleine- dipped in a herbal tea infusion. 

“No sooner had the warm liquid mixed with the crumbs touched my palate than a shudder ran through me and I stopped, intent upon the extraordinary thing that was happening to me. An exquisite pleasure had invaded my senses […] And suddenly the memory revealed itself.”-Remembrance of Things Past, Marcel Proust.

Love,
Aiste


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