Luxury fruit

The continuous search for perfection is strongly embedded in Japanese culture and mentality. Japanese don’t compromise when quality is concerned, whether it’s service at your hotel, cleanliness of Tokyo streets or quality of the Japanese products. Nowhere in the world, you will find such amazing products as in Japan, but that of course comes at a price. At the luxurious fruit store Senbikiya in Tokyo (which was founded by a samurai in the 19^th century), 21 000 ¥ ( around 160 €) will buy you 40 cherries, 4 small watermelons or one muskmelon of the highest quality. These flawless fruits are not destined for your daily breakfast though- they are usually offered as gifts for business partners, family members or friends.